Who is Fashion Act Now (FAN)?

Fashion Act Now is an activist network inspired by, born out of, and working in collaboration with Extinction Rebellion. After the turbulence of COVID, a team consisting of fashion activists, thinkers, practitioners, creatives, academics, economists and sustainable fashion experts was formed.

Why was Fashion Act Now created?

We are facing a climate and ecological emergency in which Fashion is profoundly responsible. Whilst the industry leads us to believe that Fashion can transition to sustainable practices, Fashion Act Now points out that Fashion itself is incompatible with true sustainability as it is predicated on growth, oppression and planned obsolescence.

What does Fashion Act Now do?

Fashion Act Now urges an immediate crisis response to dismantle the dominant globalised Fashion system. We use education, dialogue and campaigning to foster defashion initiatives in communities to drastically and immediately downsize the fashion industry.

What is degrowth?

"Degrowth is a planned reduction of energy and resource use designed to bring the economy back into balance with the living world in a way that reduces inequality and improves human well-being." Source:

What is defashion?

The role that fashion must play in degrowth and that degrowth must play in fashion. Defashion is a transition to post-fashion clothing systems that are regenerative, local, fair, nurturing and sufficient for the needs of communities.

Isn’t ‘defashion’ just another form of greenwashing?

Defashion highlights the need and possibility to exit the system that enables greenwashing. ‘Greenwashing’ offers the appearance of sustainability while supporting business as usual. Defashion calls for the dismantling of business as usual.

Does defashion mean the end of Fashion?

Defashion is not the end of clothing culture and creativity. The end of Fashion, the monolithic globalised system, would lead the way to culturally diverse clothing systems. Fashion Act Now supports the development of clothing commons, clothing cultures that are developed and supported by their respective communities.

Can’t find the answer you need?
Let us know...

Thank you for submitting