According to cult brand Reformation, being ‘carbon neutral’ is ‘one of the easiest things we do to be sustainable’. H&M has set an ambitious target to make the first two tiers of its supply chain ‘carbon neutral’ by 2030. Gabriela Hearst became the first brand to stage a carbon-neutral fashion show during Spring Summer 2020 New York Fashion Week, followed by Burberry in London. Gucci declared its operations, supply chains and its Milan Fashion Week show carbon neutral. Increasingly, brands are adopting carbon offsetting as the answer to fashion’s problematic role in the climate emergency. Is offsetting fashion’s latest trend? Head to Medium.com to read our latest post on Carbon-offsetting by Artemis Crowley, stylist and activist.