We're a team of fashion insiders calling for climate justice within the fashion industry.

• We will not give up on the Paris Agreement target of keeping warming below 1.5°C.

• We are honest about the ambition needed.

• We call for the recognition of ecocide as an international crime.

• We propose that there should be new economic systems that encompass just transitions for workers, regenerative practices for nature and resilience for a challenged future.

Our affiliation with Extinction Rebellion 

Fashion Act Now is an independent campaign group which has evolved out of Extinction Rebellion, specifically its Boycott Fashion campaign. Fashion Act Now continues to support and collaborate with Extinction Rebellion, particularly its Fashion Action groups. 


Whilst Fashion Act Now firmly supports Extinction Rebellion’s demands and tactics, it is guided by its own aims, tactics and principles specific to tackling climate justice issues in the fashion industry. With this initiative, we centre the use of dialogue, research and campaigning. We hope that this groundwork can strengthen and inspire the work of activists around the world that are using non-violent methods of bringing about the change we need.


We recognise that non-violent direct action and civil disobedience have been successful throughout history in achieving social and political change. We are unwavering in our belief that using these tactics can be effective, necessary and justified. We believe that non-violent direct action and civil disobedience is a vital component to holding the fashion industry to account and calling for climate justice.

Fashion Act Now has evolved out of

Extinction Rebellion: 

February 2019

At London Fashion Week, Extinction Rebellion's first action targeting the fashion industry

June 2019

The launch of Extinction Rebellion's #BoycottFashion campaign asking people to not buy new clothing or textiles for one year

September 2019

Extinction Rebellion's XR Fashion Action group call for a cancellation of Fashion Weeks and held a funeral for London Fashion Week

February 2020

Extinction Rebellion's XR Fashion Action group gave The British Fashion Council an ultimatum to change the fashion week format

September 2020

Following the Covid-19 crisis, Alice Wilby, Bel Jacobs, and Sara Arnold, previously from Extinction Rebellion's XR Fashion Action group, launch Fashion Act Now