We're a team of fashion insiders on a mission to radically challenge the industry’s environmental record.

• We will not give up on the Paris Agreement target of keeping warming below 1.5°C.

• We are honest about the ambition needed.

• We call for the recognition of ecocide as an international crime.

• We propose that there should be new economic systems that encompass just transitions for workers, regenerative practices for nature and resilience for a challenged future.

Our Catalyser Team

Alec Leach, Future Dust

Asad Rehman, War on Want

BiG Innovation

Clare Press, Wardrobe Crisis

Centre for Sustainable Fashion, a University of the Arts Research Centre

Earth Logic, Kate Fletcher and Mathilde Tham

Evelyn Mora, Founder of Helsinki Fashion Week and Digital Village

Faith Robinson, Consultant

Fashion Revolution

Geraldine Wharry, Fashion Futurist and Trend Forecaster

Lilian Liu, Sustainability Strategist, Futerra

Lucy Siegle

Maria Chenoweth, CEO, Traid

Alan Taylor, Omdo Studios

Patrick Duffy, Global Fashion Exchange


Safia Minney MBE FRSA, Founder of REAL Sustainability

Sustainable Angle

Tamsin Lejeune, CEO and founder of Common Objective

Our affiliation with Extinction Rebellion 

Fashion Act Now is born out of and inspired by Extinction Rebellion. As Fashion Act Now, we firmly support their aims and tactics and the movement is a key part of our network. However, Fashion Act Now acts independently and is guided by its own aims, tactics and principles. 


With this initiative, we centre the use of dialogue, research and campaigning. We hope that this groundwork can strengthen and inspire the work of activists around the world that are using non-violent methods of bringing about the change we need.


We recognise that non-violent direct action and civil disobedience have been successful throughout history in achieving social and political change. We are unwavering in our belief that using these tactics can be effective, necessary and justified. We believe that non-violent direct action and civil disobedience is a vital component to holding the fashion industry to account and calling for climate justice.

Our work with Extinction Rebellion 

February 2019

At London Fashion Week, Extinction Rebellion's first action targeting the fashion industry

June 2019

The launch of Extinction Rebellion's #BoycottFashion campaign asking people to not buy new clothing or textiles for one year

September 2019

Extinction Rebellion's XR Fashion Action group call for a cancellation of Fashion Weeks and held a funeral for London Fashion Week

February 2020

Extinction Rebellion's XR Fashion Action group gave The British Fashion Council an ultimatum to change the fashion week format

September 2020

Following the Covid-19 crisis, Alice Wilby, Bel Jacobs, and Sara Arnold launch Fashion Act Now