We're a team of fashion insiders on a mission to radically challenge the industry’s environmental record.
• We will not give up on the Paris Agreement target of keeping warming below 1.5°C.
• We are honest about the ambition needed.
• We call for the recognition of ecocide as an international crime.
• We propose that there should be new economic systems that encompass just transitions for workers, regenerative practices for nature and resilience for a challenged future.
Our Catalyser Team
Asad Rehman, War on Want
Centre for Sustainable Fashion, a University of the Arts Research Centre
Earth Logic, Kate Fletcher and Mathilde Tham
Evelyn Mora, Founder of Helsinki Fashion Week and Digital Village
Geraldine Wharry, Fashion Futurist and Trend Forecaster
Lilian Liu, Sustainability Strategist, Futerra
Patrick Duffy, Global Fashion Exchange
Safia Minney MBE FRSA, Founder of REAL Sustainability
Tamsin Lejeune, CEO and founder of Common Objective
Our affiliation with Extinction Rebellion
Fashion Act Now is born out of and inspired by Extinction Rebellion. As Fashion Act Now, we firmly support their aims and tactics and the movement is a key part of our network. However, Fashion Act Now acts independently and is guided by its own aims, tactics and principles.
With this initiative, we centre the use of dialogue, research and campaigning. We hope that this groundwork can strengthen and inspire the work of activists around the world that are using non-violent methods of bringing about the change we need.
We recognise that non-violent direct action and civil disobedience have been successful throughout history in achieving social and political change. We are unwavering in our belief that using these tactics can be effective, necessary and justified. We believe that non-violent direct action and civil disobedience is a vital component to holding the fashion industry to account and calling for climate justice.
Our work with Extinction Rebellion
February 2019
At London Fashion Week, Extinction Rebellion's first action targeting the fashion industry
June 2019
The launch of Extinction Rebellion's #BoycottFashion campaign asking people to not buy new clothing or textiles for one year
September 2019
Extinction Rebellion's XR Fashion Action group call for a cancellation of Fashion Weeks and held a funeral for London Fashion Week
February 2020
Extinction Rebellion's XR Fashion Action group gave The British Fashion Council an ultimatum to change the fashion week format
September 2020
Following the Covid-19 crisis, Alice Wilby, Bel Jacobs, and Sara Arnold launch Fashion Act Now