ACTIVISTS DEMANDING AND ENABLING A RADICAL DEFASHION FUTURE
We are facing a climate and ecological emergency in which Fashion is profoundly responsible.
Whilst the industry leads us to believe it can transition to sustainable practices, Fashion Act Now identifies that Fashion itself is incompatible with justice as it is predicated on growth, oppression and planned obsolescence.
Fashion Act Now urges an immediate crisis response to dismantle the dominant globalised Fashion system. It calls that response defashion, the role that Fashion must play in degrowth. Defashion is a transition to post-fashion clothing systems that are regenerative, local, fair, nurturing and sufficient for the needs of communities.
We need defashion now.
The era of Fashion - of a dominant globalised system - must end.
It is neither relevant, nor civilised.
Fashion normalises and depends on the belief that certain people, places and cultures are disposable for the sake of growth. Fashion sacrifices Indigenous cultures, producing more ‘workers’ and ‘consumers’. Fashion dehumanises, splitting the world into those deemed ‘fashionable’ and ‘modern’ and those who are not.
Fashion is novelty not culture. It is not designed for meaning or need.
It is a lie, promising belonging and worth, exploiting our insecurities in order to grow.
Fashion is obliterating bio and cultural diversity.
Governments and the Fashion industry must acknowledge that continued growth of the Fashion industry is destructive and there must be a drastic and immediate planned reduction in energy and resource consumption.
Governments and the Fashion industry must hold citizens’ assemblies to work out how to downscale the Fashion industry and transition to local, regenerative clothing systems,
free from fossil fuels, by 2030.
Governments must hold the Fashion industry to account and ensure the Fashion industry pays up for the loss and damage it has caused.
Extinction Rebellion activist from France's Fashion Action group protest on the Dior catwalk during Paris Fashion Week
OUR VISION FOR POST-FASHION:
A diversity of independent, local clothing systems, all equally respected, free from the dominant globalised Fashion industry.
Clothing created in the community for the community sharing and nurturing humanity’s abundant knowledge, skills, culture, creativity and resources.
Regenerative production systems that repair the earth and care for peoples and animals living in it.
DEFASHION IS THE TRANSITION
1. Dismantle the myth that Fashion is civility, culture, relevancy and worth
2. Let go of the unnecessary - the globalised Fashion system based on excess, industry, profit and growth
3. Dismantle lengthy supply chains and sacrifice zones - let go of the idea that people, places and ecosystems are disposable and exploitable to feed false aspirations
and cultural diversity
1. Repair the nature, culture and creativity that has been eroded by the globalised Fashion system
2. Repair our communities and collective power eroded by an obsession with individualism
Build and maintain post-fashion systems
1. Be creative - use fashion to experiment with new economies that aim for sufficiency
2. Foster systems that prioritise well being and biodiversity
3. Replace the predatory nature of Fashion with a culture of care and repair, respect and nurturing
WHAT IS DEGROWTH?
“Degrowth is a planned reduction of energy and resource use designed to bring the economy back into balance with the living world in a way that reduces inequality and improves human well-being.”
“This ideology of economic growth has taken the role, almost, of religion in a secular era. Not only in the economy but us personally — each one of us, in our life and business, believe we should grow.
Degrowth is a critique of this whole ideology.”
JOIN FASHION ACT NOW
We invite you to join Fashion Act Now, a community of fashion activists, thinkers, practitioners, creatives, academics, economists, problem solvers and concerned citizens, disenchanted by Fashions’ myths. Together, let's transform our culture and economy to one based on justice not growth.