We need defashion now.

The era of Fashion - of a dominant globalised system - must end. 

It is neither relevant, nor civilised. 

Fashion normalises and depends on the belief that certain people, places and cultures are disposable for the sake of growth. Fashion sacrifices Indigenous cultures, producing more ‘workers’ and ‘consumers’. Fashion dehumanises, splitting the world into those deemed ‘fashionable’ and ‘modern’ and those who are not. 


Fashion is novelty not culture. It is not designed for meaning or need. 

It is a lie, promising belonging and worth, exploiting our insecurities in order to grow. 


Fashion is obliterating bio and cultural diversity.



Fashion Act Now is a community of activists, thinkers, practitioners, creatives, problem solvers and concerned citizens taking on the most creative brief in fashion: to decouple our clothing culture from the ideology of growth. We're asking you to join us in unplugging from Fashion and building a radical new post-fashion era based on justice.

FAN operates as a commons. We ask members who are able, to give a donation towards both FAN's running costs and to enable activists in our community on a shoestring budget to contribute their time. We want to make this community inclusive, diverse and accessible.


We look forward to welcoming you into this community.

Sign up to join the community

Contribute what you are able to support this community

  • Shoestring

    Free renewable 6 month membership for those unable to donate
    Valid for 6 months
  • Basic Donatation

    Every month
  • Standard Donation

    Every month
  • Plus

    Every month

What am I signing up for?

If you want to do more than take the pledge, this is the right place to be. We'll welcome you as part of our community and you can start participating and organising. You'll be able to join our community meetings and working groups. Members can become volunteers and can get voted into key roles. You'll also be given voting rights, giving you power to steer the movement. Together, we will grow the defashion movement, supporting each other on this journey.

Why do we ask for donations?

These donations help us grow the movement. Organising is work. As the movement grows, there are more meetings to facilitate. We also have overheads, such as the cost of hosting this website. Therefore we ask that members pay a donation if they can afford to do so. Whether you pay £2 or £14, you'll be an equal member in our non-hierarchical structure. Can't contribute at the moment? Please email us at hello@fashionactnow.org about joining.